Innocent Smoothie

When beginning this project for our packaging client the first step was a visit to the supermarket. We wanted to study the detail of the manufacturing process so we could represent every fold in our 3D models.

The materials used for refrigerated drinks cartons are unique, we needed to make sure the material we created in our 3D Visual environment reacted with natural and simulated light perfectly.

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Every detail is considered from the artwork creation, through to the minute details of the grip on the easy release screw cap lid. These details are instrumental in clients approving designs and arrangements.

This wireframe visual shows the relative simplicity of the model created.