We are about to embark on a project for a new client that needs a simple, effective and creative method for displaying information about themselves and their services online. It was actually the client that suggested they liked the concept of the single page site, so we did some digging, there are some neat ones out there, at the end of this blog you will see a generous helping of some.
It's got me thinking though, why have multiple pages, each with there own load time, making the audience jump from one place to another, why not put it all in one place? There are some limitations when it comes to SEO, but, the creative scope for including the scrolling mechanism within the design adds a new dimension. Up, down, left or right, it doesn't really matter, i think anything goes, as with any design, there are no hard and fast rules. However, when we embark on these projects, we may establish a couple, to enhance the audience journey you understand. Clear navigation points are essential, with lots of movement on the page content, the audience needs a 'safe place'. Plenty of instruction about how to get to the information, and back again. Lots of creativity - take advantage of a simplified HTML build and put the resource time into the creative.
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