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Microsoft Windows 8
by Dave Bates 08 June 2011 08:34

I cannot believe I am going to say this, but, I want Microsoft Windows 8. The video below gives just a tease of what is due to come next year, and it looks amazing!

Windows 8 platform is HTML5, CSS3 and jQuery. We are already beginning to develop websites with this technology and we are going to make sure we stay ahead of the crowd to ensure we are able to continue to deliver cutting edge technology to our clients, new and old.

The FT is first major publisher to quit the App Store in favour of a web-based app. In a blogpost it says “No more updates to the existing app will be published from the iTunes store” and says readers wishing to use the latest version of the app should always navigate to http://app.ft.com from their device’s web browser.

Readers can access the FT’s content free during the launch week, after which they’ll need to register to access to ten free articles a month or take out a subscription.  In a statement the FT says the HTML5-powered app will be “be adapted across growing number of other tablets” including the BlackBerry PlayBook.

Writing on FT.com, head of mobile Steve Pinches, said: “Developing multiple ‘native’ apps for various products is logistically and financially unmanageable. By having one core codebase, we can roll the FT app onto multiple platforms at once.”

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Yeo Valley, Big Up Your Chest, Represent The West
by James Marshall 07 June 2011 19:47

Yeo Valley rappers land 2011 Marketing Society Awards for Excellence Grand Prix

Yeo Valley Organic scooped the prestigious Grand Prix at the 2011 Marketing Society Awards for Excellence on Monday for its 'Live in harmony' campaign starring rapping farmers.

The Yeo Valley TV advert, by Bartle Bogle Hegarty, was judged to have pushed the boundaries of marketing excellence by demonstrating insight, effectiveness and innovation. Yeo Valley used a high-profile slot during The X Factor to debut its ad and followed this up with a digital media campaign to build deeper engagement.

The TV component, a two-minute spot featuring four rapping farmers, caught the nation’s imagination, clocking up nearly 2m views on YouTube. In the three months following the campaign’s launch, Yeo Valley generated an incremental uplift in sales of more than £3.5m.