The latest advert created by car giants Audi is of course a CGI masterpiece. The creative concept behind the advert is probably the single strongest element. Creative Directors Nick Kidney and Kevin Stark both of BBH deserve an award for creating a simply yet utterly engaging advert for Audi. Although the individual elements that were created for the advert would have been simple enough to produce, the traffic cones, lights, road signs etc, it is the concept, the delivery and production that really makes this advert a worthy contender for any award related to either CGI or advertising. As you may or may not know, at Dhub we specialise in product 3D visuals, architectural 3D visuals and 3D Animations of both products and architectural designs.

if you have a creative CGI requirement that possibly does not reach the dizzy heights of the guys over at Audi, don't worry, give our 3D Visualisers a call on 0207 101 1841 or use our contact form to get in touch.

For the past few months we have been working extremely hard on our new website.  We will be updating our current site at the end of this month.  Our new site is now fully HTML5 compatible and encompasses some cutting edge features that we just can’t wait to show you.  HTML5 is the most recent standard from the W3C that aims to facilitate in the production of more engaging and interactive websites.  Our new website will demonstrate what can be done with HTML5 in a subtle and elegant way.

We have adhered to some of the latest thinking around ‘Progressive Enhancement’, whereby we implement technology in a layered fashion.  Our core web platform now utilises these features to provide better experiences for users with more modern browsers, especially those with HTML5 features.  This also enables us to provide a great user experience whether you are using your desktop, laptop or mobile device.

Anyway, watch this space.  We will be updating our website at the end of next month.

If you like what we do, spread the word, our only purpose is creating work you want to talk about. To see how we can help you bring your ideas to life call us on 0207 101 1841 or use our contact form.

The image has been created by Will Phillips and maybe purchased in poster format here.