How do you value good design, or any design for that matter?

I feel fairly confident that I could split clients and their relationship with design in to the 3 main camps.

The first being those that understand the true value of great design, they understand that design, no matter of the format is invaluable to delivering a clear and confident message to the market place.

The second are those that understand that they need design, but is it really going to cost that much? They understand that design is good, and design is a must but they need our help in understanding the processes involved in creating amazing design.

The last is the client that thinks design is a waste of time, the 'I could have done that on an Etcha Sketch' type. Through persistance on the part of the designers we can often show them that design is an art form and a powerful communication tool that should always be taken seriously.

Design is indeed an art form, it is something that is manifested in the imagination and understanding of a designer, we value our thoughts a great deal and we hope that clients, once inside our heads and in our world understand that not only is there a commercial value to our thoughts and ideas but also there is a commercial value to implementing that thought process and protecting it in the market place.

So what's this blog all about?

To those of you that appreciate amazing design and understand the value of it, good for you and thank you. To those of you that understand great design but perhaps struggle with the commercial value, that's ok, we will help you understand the value of great design, just look at what we have done for our current clients afterall. And finally, for those of you that think my fellow designers and I are just fluffers that really should have paid more attention at school, and that anyone could do what we do, take a moment and think of a great design, a really amazing design, a building, a car, an amazing TV campaign, something that made you want something so bad you had to go buy it straight away, and think, could I have come with that on MicroSoft PowerPoint?

Design doesn't need to cost the earth, infact it often doesn't, but you'll never know until you open your mind and let us in.