Openspace Furniture

A fresh new approach to an already crowded marketplace. Openspace Furniture wanted to reach out to a client base that were tired of stuffy, complicated and un-educated furniture procurement business. Approaching the market as a design led business with a focus on knowledge and creativty was a logical step to make in the development of their branding structure and collateral design.

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Seating icons from one of Openspace Furniture's leading suppliers were developed for use throughout the brand. Key messages were tagged to each icon to reinforce the Openspace Furniture strengths of knowledge, vision, creativity, focus and solutions.

Marketing collateral included a series of corporate brochures, stationery, website and email campaigns.